SEO is certainly an art and not a science. It can take months to get just the right strategy as you tweek your website and start to see results.

Here are 5 best practices:

1. Don’t force keywords in for the sake of it. Keep your content flowing and easy to read. If it is relevant, keywords should be well integrated through your organic copy.
2. Ensure that all images have alt tags that offer good description. This is important for accessibility but also ensures that Google has some data to work with.
3. Have a blog. Blogging is the best way to keep adding fresh content to your website and increase your keyword saturation over time.
4. Ask relevant partners to backlink to your website. Make sure that each backlink is valuable and relevant in terms of content.
5. Keep good contrast on the page. Avoid pale text on pale backgrounds as this will not only make sure website easier to read but Google will appreciate that you are not attempting to hide text and cheat the search engines!